Smithsonian Institution

Search Results

Collections Search Center
1 documents - page 1 of 1

Hills Bros. Coffee, Inc. Records, ca. 1875-1965

view Hills Bros. Coffee, Inc. Records, ca. 1875-1965 digital asset number 1
Creator:
Hills Bros. Coffee, Inc
Photographer:
Allen, Ken
Donor:
Nestle Beverage Co
Subject:
Golden Gate International Exposition (1939-1940 : San Francisco, Calif.)
Physical description:
65 cu. ft
Type:
Advertisements
Collection descriptions
Commercials
Videotapes
Publicity photographs
Film stills
Packaging
Display cards
Signs (declaratory or advertising artifacts)
Streetcar signs
Advertising cards
Photographs
Place:
California
El Salvador
Guatemala
San Francisco Bay Area (Calif.)
San Francisco (Calif.)
Golden Gate Bridge (San Francisco, Calif.)
Date:
1875
1965
ca 1875-1965
1929
20th century
19th century
1930-1940
Notes:
Hills Bros. Coffee, Inc. traces its history to a small retail firm established in 1878, its story as a major roaster and distributor of coffee begins after the San Francisco earthquake of 1906. Building on its early introduction of vacuum packing and controlled roasting, Hills Bros. quickly became a major West Coast brand and generally extended its marketing to the east.
Summary:
The collection is significant because it is a complete body of materials of Hills Bros. advertising and promotional materials since the firm gained a major portion of the coffee market: newspaper advertisements, advertising cards, posters, streetcar cards, and grocery store window and counter display materials; also information on how these materials were used in advertising campaigns aimed at introducing Hills Bros. to new markets.
Series 4: Television commercials, television programs, "Bridging the Bay" (on the building of the Bay Bridge, 1938-1939), promotional films and videos, etc., and the 1967 NET Festival at the White House with Pres. and Mrs. Lyndon Johnson, Julia Child; home movie footage, possibly Hills family. Includes 16mm b/w and color film, 3/4" Umatic video, etc.
Photographs, series 6: Both prints and film negatives, many by company photographer Ken Allen. Large group of photographs of grocery store interiors in the 1920s and 1930s; Hills Bros. office interiors and exteriors; plant and factory workers, including women; coffee cultivation, including women laborers in Guatemala and El Salvador; advertising photographs; sales presentation photographs; publicity photographs (including Hollywood stills showing Hills Bros. coffee; store tests, etc. Also photographs showing the construction of the Golden Gate Bridge, by Ken Allen.
Photographs, series 9 : Ken Allen's photographs of Bay Bridge construction taken from the roof of a company building, primarily acetate negatives.
Cite as:
Hills Bros. Coffee, Inc. Records, ca. 1875-1965, Archives Center, National Museum of American History
Topic:
World War, 1939-1945
Depressions
San Francisco-Oakland Bay Bridge (Oakland and San Francisco, Calif.)
Television programs
Pan American Exposition
Bridges
Grocery trade
Coffee
Retail
Local number:
1991.3026 (NMAH Acc.)
Data Source:
Archives Center - NMAH

Modify Your Search






or


Narrow By
  • Finding aids
  • Advertisements
  • Advertising cards
  • Archival materials
  • Collection descriptions
  • Commercials
  • Film stills
  • Lobby cards
  • Packaging
  • Photographs
  • Signs (declaratory or advertising artifacts)
  • Advertisements
  • Advertising cards
  • Archival materials
  • Collection descriptions
  • Commercials
  • Film stills
  • Lobby cards
  • Packaging
  • Photographs
  • Signs (declaratory or advertising artifacts)
  • Bridges
  • Coffee
  • Depressions
  • Grocery trade
  • Pan-American Exposition (1901 : Buffalo, N.Y.)
  • Retail
  • Television
  • World War, 1939-1945
  • Bridges
  • Coffee
  • Depressions
  • Grocery trade
  • Pan-American Exposition (1901 : Buffalo, N.Y.)
  • Retail
  • Television
  • World War, 1939-1945
  • Allen, Ken
  • Golden Gate International Exposition
  • Hills Bros. Coffee, Inc
  • Nestle Beverage Co
  • Allen, Ken
  • Golden Gate International Exposition
  • Hills Bros. Coffee, Inc
  • Nestle Beverage Co
  • California
  • El Salvador
  • Golden Gate Bridge (San Francisco, Calif.)
  • Guatemala
  • San Francisco (Calif.)
  • San Francisco Bay Area (Calif.)
  • San Francisco-Oakland Bay Bridge (Oakland and San Francisco, Calif.)
  • California
  • El Salvador
  • Golden Gate Bridge (San Francisco, Calif.)
  • Guatemala
  • San Francisco (Calif.)
  • San Francisco Bay Area (Calif.)
  • San Francisco-Oakland Bay Bridge (Oakland and San Francisco, Calif.)
Filter results to a specific time period.
  • 1800s
  • 1810s
  • 1820s
  • 1830s
  • 1840s
  • 1850s
  • 1860s
  • 1870s
  • 1880s
  • 1890s
  • Archives Center - NMAH