Golden Gate International Exposition (1939-1940 : San Francisco, Calif.)
65 cu. ft
Signs (declaratory or advertising artifacts)
San Francisco Bay Area (Calif.)
San Francisco (Calif.)
Golden Gate Bridge (San Francisco, Calif.)
Hills Bros. Coffee, Inc. traces its history to a small retail firm established in 1878, its story as a major roaster and distributor of coffee begins after the San Francisco earthquake of 1906. Building on its early introduction of vacuum packing and controlled roasting, Hills Bros. quickly became a major West Coast brand and generally extended its marketing to the east.
The collection is significant because it is a complete body of materials of Hills Bros. advertising and promotional materials since the firm gained a major portion of the coffee market: newspaper advertisements, advertising cards, posters, streetcar cards, and grocery store window and counter display materials; also information on how these materials were used in advertising campaigns aimed at introducing Hills Bros. to new markets.
Series 4: Television commercials, television programs, "Bridging the Bay" (on the building of the Bay Bridge, 1938-1939), promotional films and videos, etc., and the 1967 NET Festival at the White House with Pres. and Mrs. Lyndon Johnson, Julia Child; home movie footage, possibly Hills family. Includes 16mm b/w and color film, 3/4" Umatic video, etc.
Photographs, series 6: Both prints and film negatives, many by company photographer Ken Allen. Large group of photographs of grocery store interiors in the 1920s and 1930s; Hills Bros. office interiors and exteriors; plant and factory workers, including women; coffee cultivation, including women laborers in Guatemala and El Salvador; advertising photographs; sales presentation photographs; publicity photographs (including Hollywood stills showing Hills Bros. coffee; store tests, etc. Also photographs showing the construction of the Golden Gate Bridge, by Ken Allen.
Photographs, series 9 : Ken Allen's photographs of Bay Bridge construction taken from the roof of a company building, primarily acetate negatives.
Hills Bros. Coffee, Inc. Records, ca. 1875-1965, Archives Center, National Museum of American History
World War, 1939-1945
San Francisco-Oakland Bay Bridge (Oakland and San Francisco, Calif.)