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Barton Cummings Papers, 1938-1990

view Barton Cummings Papers, 1938-1990 digital asset number 1
Donor:
Cummings, Barton S (advertising executive) 1914-
Interviewee:
Bond, Edward L. Jr (Young & Rubicam)
Bolte, Brown (Sullivan Stauffer Colwell & Bayles)
Bernbach, William
Jacoby, Robert F
Healy, Robert
Marsteller, William
Tinker, Jack
Thiele, Edward
Seaman, Alfred J
Schultz, Arthur W
Ogilvy, David
O'Toole, John
O'Conner, Neal W
Mithun, Raymond O
Meyer, Ed
Matthews, Len
Harper, Marion (advertising executive) 1916-1989
Hagopian, Lewis T
Gilliatt, Neal
Foote, Emerson
Fatt, Arthur
Foley, Paul
Fitzgerald, Clifford
Brower, Charles H
Creator:
Ayer (N W) Incorporated
Subject:
Batten, Barton, Durstine, and Osborn
Compton, Inc
Advertising Educational Foundation
American Advertising Federation
Colgate-Palmolive
Best Foods
American Association of Advertising Agencies
Saatchi & Saatchi
Ad Council
Doyle Dane Bernbach
Sullivan Stauffer Colwell & Bayles (SSC&B)
Young & Rubicam
Dancer Fitzgerald Sample
Interpublic
Grey Advertising
Foote, Cone and Belding
McCann-Erickson
Ted Bates Worldwide, Inc
Marstellar Agency
Mithun Advertising
Ogilvy & Mather
SSC&B/Lintas
Leo Burnett Co
Jack Tinker & Associates
Physical description:
3.5 cu. ft.: 11 boxes
Type:
Audiovisual materials
Collection descriptions
Awards
Business records
Clippings
Essays
Interviews
Speeches
Date:
1938
1938-1990
1950-1990
1950-2000
Notes:
Cummings, former Chief Executive Officer of Compton Advertising, Inc., and Chairman Emeritus of Saatchi & Saatchi Worldwide, has enjoyed a distinguished career as leader and spokesman for every major advertising industry association: Chairman, American Association of Advertising Agencies (1969-70); chairman, American Advertising Federation (1972-73); Chairman, Ad Council (1979-81); chairman, board of trustees for the James Webb Young Fund, University of Illinois; and chairman and director, Advertising Education Foundation. Other public service: chairman, advertising division for the New York Heart Association (1963-73); chairman, Public Service Advisory Committee, City of New York; and director, Better Business Bureau of Metropolitan New York (1954-77). Throughout his career, Cummings championed the use of advertising in the public interest, and has been outspoken on the need for advertising education.
Summary:
Series 1: Speeches and publicity relating to Cummings's career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest; also numerous awards and citations, and some photographs.
Series 2: Advertising copy written while Cummings was with Benton & Bowles, correspondence, conference proceedings, and business proposals. Of special interest are primary materials documenting the development of a marketing strategy and advertising campaign for Gerald Ford's 1976 Presidential Campaign. Also includes internal correspondence and other documentation relating to the Ad Council's "Buy American" and "American Economic System" campaigns, launched during the recessionary economic climate of the early to mid-1970s.
Series 3: Magazine articles, transcripts of interviews with Cummings, and unpublished anecdotes and reminiscences about the advertising business.
Series 4: Transcripts for 23 of 26 interviews Cummings conducted with legendary advertising figures. Fifteen of these interviews were edited and published in "Advertising's Benevolent Dictators,"Crain Books, 1984.
Cite as:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History
Topic:
Advertising copy
Advertising
Local number:
1992.3042 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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