Cummings, former Chief Executive Officer of Compton Advertising, Inc., and Chairman Emeritus of Saatchi & Saatchi Worldwide, has enjoyed a distinguished career as leader and spokesman for every major advertising industry association: Chairman, American Association of Advertising Agencies (1969-70); chairman, American Advertising Federation (1972-73); Chairman, Ad Council (1979-81); chairman, board of trustees for the James Webb Young Fund, University of Illinois; and chairman and director, Advertising Education Foundation. Other public service: chairman, advertising division for the New York Heart Association (1963-73); chairman, Public Service Advisory Committee, City of New York; and director, Better Business Bureau of Metropolitan New York (1954-77). Throughout his career, Cummings championed the use of advertising in the public interest, and has been outspoken on the need for advertising education.
Series 1: Speeches and publicity relating to Cummings's career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest; also numerous awards and citations, and some photographs.
Series 2: Advertising copy written while Cummings was with Benton & Bowles, correspondence, conference proceedings, and business proposals. Of special interest are primary materials documenting the development of a marketing strategy and advertising campaign for Gerald Ford's 1976 Presidential Campaign. Also includes internal correspondence and other documentation relating to the Ad Council's "Buy American" and "American Economic System" campaigns, launched during the recessionary economic climate of the early to mid-1970s.
Series 3: Magazine articles, transcripts of interviews with Cummings, and unpublished anecdotes and reminiscences about the advertising business.
Series 4: Transcripts for 23 of 26 interviews Cummings conducted with legendary advertising figures. Fifteen of these interviews were edited and published in "Advertising's Benevolent Dictators,"Crain Books, 1984.
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History