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Cover Girl Advertising Oral History and Documentation Project, 1923-1991

view Cover Girl Advertising Oral History and Documentation Project, 1923-1991 digital asset number 1
Donor:
Noxell Corporation
Poris, George
Weithas, Art
Interviewee:
Bergin, John
Brinkley, Christie
Bunting, George L. Jr
Colonel, Sheri
Ford, Eileen
Giordano, Lynn
Grathwohl, Geraldine
Hall, L. C. "Bates"
Harrison, Fran
Huebner, Dick
Hunt, William D
Lindsay, Robert
MacDougall, Malcolm
McIver, Karen
Nash, Helen
Noble, Stan
Oelbaum, Carol
O'Neill, Jennifer
Pelligrino, Nick
Roberts, F. Stone
Tiegs, Cheryl
Troup, Peter
Witt, Norbert
Author:
Ellsworth, Scott Dr
Subject:
Noxzema Chemical Company
Physical description:
15.5 cu. ft.: 33 boxes
Culture:
Latinas Beauty culture
Hispanic Americans
Type:
Bumper stickers
Collection descriptions
Interviews
Business records
Audiotapes
Tear sheets
Television scripts
Videotapes
Scrapbooks
Oral histories (document genres)
Press releases
Annual reports
Photographs
Place:
Maryland
Baltimore (Md.)
Hunt Valley (Maryland)
Date:
1959
1990
1923-1991
1950-2000
1890-1900
1950-1990
20th century
1990-2000
Notes:
This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Summary:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.
Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Cite as:
Cover Girl Advertising Oral History & Documentation Project, 1923-1991, Archives Center, National Museum of American History
Topic:
African American women--Beauty culture
Beauty culture
Advertising
Endorsements in advertising
Radio advertising
Sex role in advertising
Television advertising
Women in advertising
Modelling
Cosmetics--Advertising
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Data Source:
Archives Center - NMAH
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