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Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, 1904-1989, 2015

view Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, 1904-1989, 2015 digital asset number 1
Creator:
Archives Center, NMAH, SI
Campbell Soup Company
Interviewee:
Haber, Bernie
Mercer, Richard
Murphy, W.B
Bair, Dean
Bergin, John F
Shaub, Harold
Meyers, Peter H
Coulson, Zoe
Jones, Caroline Robinson (advertising executive) 1941-2001
Gearon, Dan
Adams, Anthony
Weir, Chris
Rombach, Scott
McGovern, R. Gordon
Prior, Joseph
Goerke, Donald E
White, Richard
Baum, Herbert M
Rindlaub, Jean
Cronin, Betty
Mulcahy, Paul
Welsh, Dick
McNutt, James
Jordan, James
Conill, Rafael
Conlon, Robert
Conill, Alicia
Meehan, Vincenta
Norris, E. E
Holmes, Martha
Norris, Alice
Interviewer:
Griffith, Barbara S. Dr
Subject:
Backer Spiel Vogel Bates
Connill Advertising
Advertising agency:
Batten, Barton, Durstine, and Osborn
Physical description:
1990 acquisition: 12 cu. ft.: 21 boxes
2016 addendum: 341 MB
Type:
Oral history
Collection descriptions
Born digital
Commercials
Ephemera
Audiotapes
Clippings
Interviews
Tear sheets
Videotapes
Date:
1904
1904-2015
1904-1989, 2015
20th century
1980-1990
Notes:
This collection is the result of a year-long study of advertising of Campbell's "Red and White" Soups, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Summary:
Includes oral history interviews; print, radio and television commercials; promotional items, company publications, market research.
2016 addendum: Born digital material related to the landmark "Made for Real, Real Life" campaign from 2015 that featured diverse American consumers.
Cite as:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History
Topic:
Broadcast advertising
Advertising--Food
Advertising campaigns
Advertising departments
Multiculturalism
Radio advertising
Sex role in advertising
Television advertising
Women in advertising
Advertising executives
Art directors
Advertising agencies
Soups--Advertising
Food
Local number:
1990.3037 (NMAH Acc.)
2016.3062 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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