This collection is the result of a year-long study of advertising of Campbell's "Red and White" Soups, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Includes oral history interviews; print, radio and television commercials; promotional items, company publications, market research.
2016 addendum: Born digital material related to the landmark "Made for Real, Real Life" campaign from 2015 that featured diverse American consumers.
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History