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S. Watson Dunn Advertising Ephemera Collection, 1840-1980

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Dunn, S. Watson (Samuel Watson) Professor -1997
Physical description:
1 cu. ft.: 2 boxes
Fans (costume accessories)
Collection descriptions
Advertising cards
Dunn was well known in advertising and spent much of his life teaching advertising and marketing. At the time this collection was received he was Professor Emeritus of Marketing at the University of Missouri-Columbia, formerly dean of the College of Business and Public Administration and Professor of Marketing and Advertising at that university.
He held faculty positions at the University of Illinois at Urbana-Champaign (head, Department of Advertising), and the Universities of Wisconsin, Pittsburgh, and Western Ontario. Fulbright Lecturer, France; Dai-Ichi-Kikaku Distinguished Visiting Lecturer, Keio University (Japan); Gannett Distinguished Visiting Professor, University of Florida; Newhouse Distinguished Visiting Professor, Syracuse University; Visiting Professor, University of Hawaii; Distinguished Visiting Professor, George Washington University; and Director, Institute of Advanced Advertising Studies, Mid-Atlantic Region, American Association of Advertising Agencies. Named Distinguished Advertising Educator by the American Advertising Federation, 1988.
Industry consultant for Pacific Telephone & Telegraph, Southwestern Bell, Leo Burnett Company, Young & Rubicam, Marsteller Inc., Madison Newspapers, and the U.S. Army. Awards include the Printer's Ink Silver Medal Award. Listed in Who's Who in the Midwest, Who's Who in Advertising, and Who's Who in America.
An active scholar, Dunn published widely in scholarly and trade journals, including Journal of Marketing, Journal of Advertising Research, Columbia Journal ofWorld Business, The International Adveriser, Journal of Marketing Research, Public Opinion Quarterly, Journal of Communication and Journalism Quarterly. He wrote or edited six books.
Series 1: Assortment of advertising ephemera, including fans, advertising cards, business cards, receipts, circulars, pamphlets, printed advertisements, brochures, postcards and catalogues, mostly late nineteenth century. Organized by type.
Series 2: Articles collected by Dunn from "Advertising Age". These articles relate to advertising history, specifically, founders of advertising agencies, 1960-1986. Arranged chronologically by date.
Series 3: Correspondence, 1961 and 1970, collected by Dunn during his teaching career.
Series 4: Unpublished papers, arranged chronologically.
Cite as:
S. Watson Dunn Advertising Ephemera Collection, 1840-1980, Archives Center, National Museum of American History
College teachers
Local number:
1989.3135 (NMAH Acc.)
Data Source:
Archives Center - NMAH

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