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Alka-Seltzer Documentation and Oral History Project, 1953-1987

view Alka-Seltzer Documentation and Oral History Project, 1953-1987 digital asset number 1
Collector:
Archives Center, NMAH, SI
Interviewee:
Beals, Richard
Lawrence, Mary Wells
Case, Eugene
Chaplin, Charles
Interviewer:
Griffith, Barbara S. Dr
Subject:
Miles, Franklin Dr
Miles Laboratories, Inc
Physical description:
6.6 cu. ft
6 document boxes, 5 videotapes, 2 record boxes, 5 card boxes
Type:
Commercials
Collection descriptions
Publications
Videotapes
Audio cassettes
Business records
Audiotapes
Motion pictures (visual works)
Place:
Elkhart (Ind.)
Date:
1953
1953-1987
1950-1990
1950-2000
20th century
Notes:
In the late 19th century, Dr. Franklin Miles created Miles Laboratories which introduced Alka-Seltzer in 1931. Miles competed with many large pharmaceutical companies producing proprietory medicines claiming to remedy a broad range of ailments. The company experimented with different ways (from a puppet to the "creative revolution") to promote Alka-Seltzer.
In 1986 and 1987, Dr. Barbara Griffith, oral historian for the Archives Center, conducted taped interviews of Miles Laboratories executives and advertising agency personnel regarding Alka-Seltzer advertising campaigns. These tapes form the nucleus of the collection.
Summary:
Collection includes background information about Miles, Inc. (19th century-present) and the advertising agencies the corporations employed, interviews with significant individuals, and advertisements in print, film, and electronic media,especially covering the campaigns of Alka-Seltzer (1931-1984).
Series 3: Original master audio cassettes made in the field and two sets of researcher copies of each tape.
Cite as:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History
Topic:
Broadcast advertising
Advertising--History
Business--History
Pharmaceutical industry
Medicine
Television advertising
Business
Local number:
1989.3099 (NMAH Acc.)
1989.3101 (NMAH Acc.)
Data Source:
Archives Center - NMAH
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