In the late 19th century, Dr. Franklin Miles created Miles Laboratories which introduced Alka-Seltzer in 1931. Miles competed with many large pharmaceutical companies producing proprietory medicines claiming to remedy a broad range of ailments. The company experimented with different ways (from a puppet to the "creative revolution") to promote Alka-Seltzer.
In 1986 and 1987, Dr. Barbara Griffith, oral historian for the Archives Center, conducted taped interviews of Miles Laboratories executives and advertising agency personnel regarding Alka-Seltzer advertising campaigns. These tapes form the nucleus of the collection.
Collection includes background information about Miles, Inc. (19th century-present) and the advertising agencies the corporations employed, interviews with significant individuals, and advertisements in print, film, and electronic media,especially covering the campaigns of Alka-Seltzer (1931-1984).
Series 3: Original master audio cassettes made in the field and two sets of researcher copies of each tape.
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History
1989.3099 (NMAH Acc.)
1989.3101 (NMAH Acc.)
Researchers may use researcher tapes and abstracts only. The interview with Charles Chaplin is temporarily restricted from access