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The Federal Express Advertising History Collection, 1972-1988

Collector:
Archives Center, NMAH, SI
Interviewee:
Williams, Carl
Smith, Fred
Altenburg, Nancy
Sedelmaier, Joe filmmaker
Kelly, Patrick
Ally, Carl
Presley, Carol
Gargano, Amil
Moschitta, John actor
Miller, William B
Tesch, Mike
Burnham, Patrick
Frazier, Sharon
Oliver, Tom
Interviewer:
Ellsworth, Scott Dr
Creator:
Federal Express Corporation
Fallon McElligott Advertising Agency
Advertising agency:
Ally & Gargano, Inc.
Physical description:
6.6 cu. ft.: 20 document boxes
Type:
Interviews
Collection descriptions
Commercials
Videotapes
Audio cassettes
Abstracts
Advertisements
Audiotapes
Clippings
Storyboards
Posters
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972
1972-1988
1970-1990
Notes:
In 1971, Fred Smith of Memphis created the Federal Express Corporation, an overnight air freight delivery system. A fleet of airplanes would fly packages from across the nation each evening to a center in Memphis, where the packages would be unloaded, sorted, and re-loaded onto other planes for travel to the final destination. In 1981, the corporation achieved a revenue of one billion dollars.
The core of the collection is a series of interviews conducted 1987-1988 by Dr. Scott Ellsworth. 25 persons associated with Federal Express advertising were interviewed, producing approx. 32 hours of taped materials. Interviews conducted primarily in Memphis, New York, Chicago, and on location at the filming of a commercial in Hollywood.
Summary:
Includes interviews with persons involved in Federal Express advertising, related documents, advertisements for paper and electronic media (especially television commercials), storyboards, clippings, posters, etc. Topics addressed in taped interviews are the use of research data, the position of advertising in overall marketing strategy, and the nature of the creative process in producing effective advertising images in various media.
Interviews include Federal Express executives and marketing staff, graphic artists, advertising copywriters, and other personnel from the Ally & Gargano and Fallon McElligott advertising agencies; also filmmaker Joseph Sedelmaier and actor John Moschitta, Jr. ("the fast-talking man").
Cite as:
The Federal Express Advertising History Collection, 1972-1988, Archives Center, National Museum of American History
Topic:
Broadcast advertising
Advertising--History
Business--History
Aeronautics, Commercial--Freight
Overnight delivery service
Service industries
Television advertising
Advertising campaigns
Data Source:
Archives Center - NMAH

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