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Norcross Greeting Card Collection, 1800-1981 (mostly ca. 1880-1900, 1920-1981)

view Norcross Greeting Card Collection, 1800-1981 (mostly ca. 1880-1900, 1920-1981) digital asset number 1
Manufacturer:
Norcross Greeting Card Company (New York (N.Y.)
Rust, Fred Winslow 1877?-1949
Norcross, Arthur Dickinson d. 1968
Rust Craft Publishers Boston, Mass
Norcross Greeting Card Company (New York (N.Y.)
Rust Craft Greeting Card Company Dedham (Mass.)
Designer:
Tuck, Raphael fl. 1880s
Prang, Louis fl. 1880-1900
Chase, Ernest Dudley fl. 1920s
Collector:
Extractive Industries, Division of
Physical description:
1,222 cu. ft.: 178 boxes, 362 volumes, 1 oversize folder
Type:
Business records
Collection descriptions
Lithographs
Chromolithographs
Color slides
Greeting cards
Motion pictures (visual works)
Advertisements
Slides (photographs)
Scrapbooks
Trade cards
Postcards
Valentines
Place:
New York (N.Y.)
West Chester, Pa
Kansas City, Mo
Boston (Mass.)
Dedham, Mass
Date:
1800
1981
1800-1981
mostly ca 1880-1900 1920-1981
1900-1980
20th century
1970-1990
Ca. 1900-1920
1910-1950
1950-1980
1880-1900
Ca. 1800-1980
1960-1980
1950-2000
Notes:
Arthur D. Norcross (d. 1968) founded the Norcross Greeting Card Company in New York City in the 1920s. In 1974 the company relocated to West Chester and Exton, Pennsylvania, where in 1981 Norcross and the Rust Craft Greeting Card Company merged to form divisions of a parent company. The Rust Craft Greeting Card Company, some of whose records are in this collection, was begun as a little bookshop by Fred Rust (1877?-1949) in Kansas City, Missouri, 1906. He consolidated his business in Boston in 1914. In the 1950s the company relocated to Dedham, Massachusetts and in 1981 merged with the Norcross Company. Both the Norcross and Rust Craft companies collected antique greeting cards.
Summary:
Cards and a few records of the Norcross and Rust Craft Greeting Card Companies, ca. 1920-1980; antique greeting cards, ca. 1800-1930 (bulk 1880-1900) collected by these companies and their executives; and a small number of modern cards by other manufacturers, ca. 1930-1980. According to Norcross Company officials in 1977, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978."
Cite as:
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Topic:
Greeting card industry
Local number:
1980.0816 (NMAH Acc.)
Data Source:
Archives Center - NMAH
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