Arthur D. Norcross (d. 1968) founded the Norcross Greeting Card Company in New York City in the 1920s. In 1974 the company relocated to West Chester and Exton, Pennsylvania, where in 1981 Norcross and the Rust Craft Greeting Card Company merged to form divisions of a parent company. The Rust Craft Greeting Card Company, some of whose records are in this collection, was begun as a little bookshop by Fred Rust (1877?-1949) in Kansas City, Missouri, 1906. He consolidated his business in Boston in 1914. In the 1950s the company relocated to Dedham, Massachusetts and in 1981 merged with the Norcross Company. Both the Norcross and Rust Craft companies collected antique greeting cards.
Cards and a few records of the Norcross and Rust Craft Greeting Card Companies, ca. 1920-1980; antique greeting cards, ca. 1800-1930 (bulk 1880-1900) collected by these companies and their executives; and a small number of modern cards by other manufacturers, ca. 1930-1980. According to Norcross Company officials in 1977, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978."
Norcross Greeting Card Collection, Archives Center, National Museum of American History