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Marlboro Oral History and Documentation Project, ca. 1926-1988

view Marlboro Oral History and Documentation Project, ca. 1926-1988 digital asset number 1
Donor:
Philip Morris, Inc
Interviewee:
Nunez, Raul
Marx, Dick
Arguelles, Rafael
Adams, Hall
Zinn, Manfredo
Fockler, Knut
Landry, Jack
Kwan, William
Gil, Felipe
Kwong, Goddard
Jarrard, Tom
Winfield, Darrel
Interviewer:
Ellsworth, Scott Dr
Advertising agency:
Leo Burnett, Inc
Physical description:
Slides: film, 35mm
Videotape cassettes, VHS
17.4 cu. ft.: 86 boxes
40 videotapes (13 original, plus copies)
1466 slides
Type:
Commercials
Collection descriptions
Videotapes
Audiotapes
Proofs (printed matter)
Posters
Articles
Newsletters
Color slides
Slides (photographs)
Place:
Dominican Republic
West Germany
Switzerland
Brazil
Argentina
China
Hong Kong
Date:
1940
1986
ca 1926-1988
20th century
1940-1990
20th Century
1980-1990
1960-1990
1950-2000
Notes:
Philip Morris, Inc. was originally a British company dating from 1847. Incorporated in U.S. 1919; overseas division established 1955. Diversified by acquiring paper, beer, soft drink, and packaged goods companies; became largest U.S. tobacco company. Marlboro cigarettes introduced 1924, "reintroduced" 1954. "Marlboro Country" is a landmark advertising campaign in which western American imagery became the motif for Marlboro cigarettes. By 1963, the "Marlboro Country" campaign had become the exclusive imagery for advertising the cigarette.
Dr. Scott Ellsworth, oral historian, conducted interviews, 1985-1987, with 60 persons associated with Marlboro advertising and marketing. 27 interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany.
Summary:
Documents the development of Marlboro cigarette advertising, 1954-1986, through oral history interviews and related print and electronic media. Print ads, posters, and commercials complement the interviews by providing visual records. Additional information in Research, Interviewee, and Administrative files to place individuals and advertisements into historic context.
Interviewees (listed below) include Philip Morris executives, advertising agency personnel, photographers, production staff, sales and marketing personnel, and cowboys who modelled for print ads and television commercials.
Series 4: includes (4.1) proof sheets from the Marlboro Country campaign, 1981-1986; (4.2) Marlboro posters in English, Spanish, and German, 1984-1985; (4.3) 35mm color slides of Marlboro print advertisements (2 sets), 1927-1986; (4.4) Marlboro television commercials, 1955-1986 (master and researcher videotapes); (4.5) Marlboro radio commercials, 1956-1957 and 1986.
Cite as:
Marlboro Oral History and Documentation Project, 1926-1988, Archives Center, National Museum of American History
Topic:
Advertising agencies
Television advertising--Cigarettes
Advertising, Magazine
Art directors
Copy writers
Photographers
T.V. commercial producers
Accountants
Cinematographers
Cowboys
Advertising--Cigarettes
Advertising, Newspaper
Cigarettes--Advertising
Cigarette industry
Advertising campaigns
Advertising photography
Photography, Advertising
Travel photography
Smoking
Advertising
Local number:
1989.3098 (NMAH Acc.)
Data Source:
Archives Center - NMAH
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