Introduction / Amy L. Scott and Kathleen A. Brosnan -- The wishful West / John M. Findlay -- pt. 1. The metropolitan retreat to the eco-urban -- Crafting the good life in Irvine, California / Stephanie Kolberg -- Open-space politics in Boulder, Colorado / Amy L. Scott -- Wilderburbs and Rocky Mountain development / Lincoln Bramwell -- Middle-class migration and rural gentrification in western Montana / Rina Ghose -- pt. 2. Tourism, memory, and Western urban identities -- Urbanity and pastoralism in Napa tourism / Kathleen A. Brosnan -- Family travel, national parks, and the Cold War West / Susan S. Rugh -- Public art, memory, and mobility in 1920s New Mexico / Jeffrey C. Sanders -- Reclaiming Cannery Row's industrial history / Connie Y. Chiang -- Seattle's Pike Place Market / Judy Mattivi Morley -- pt. 3. From cultural and geographic margins to urban centers -- The making of San Francisco's queer urban scene / Nan Alamilla Boyd -- San Francisco, Red power, and the emergence of an "Indian city" / Kent Blansett -- Gay male rural-urban migration in the American West / Peter Boag