Introduction : eighty years of relentless change -- ch. 1. The 1920s : motor vehicles and modern management -- ch. 2. Overview : the financial system -- ch. 3. The 1930s : Depression, consumers, and the case of Procter & Gamble -- ch. 4. Overview : women in business -- ch. 5. The New Deal and World War II, 1933-1945 : regulation and decentralization -- ch. 6. Overview : African Americans in business -- 7. Toward a peak of prosperity, 1945-1973 : RCA and color TV -- ch. 8. Overview : industrial chemicals and pharmaceuticals -- ch. 9. 1973-2000 : slower economic growth, franchising, and the case of McDonald's -- ch. 10. Overview : computers, Silicon Valley, and the Internet -- Epilogue : themes of an era : 1920-2000
