Ways to save on: postage and printing : strategies for cutting costs from your direct mail campaigns, including list hygiene best practices and tools, and tactics for working effectively with your printer and lettershop/ from the editors of Catalog success, Target marketing
Impact on your bottom line: how to assess postal costs and mailing logistics / by Ted Gaillard -- Address accuracy: an integral component of successful mail campaigns / by Jack Gann -- Beyond the U.S. Postal Service: third-party list hygiene tools / by Hallie Mummert -- Get the most from your lettershop / by Denny Hatch -- Nine tips for getting the biggest bang for your production buck / by Paul Goldberg & Denny Hatch