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Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit

Catalog Data

Author:
Smit, Barbara  Search this
Subject:
Dassler, Adi 1900-1978  Search this
Dassler, Rudi 1898-1974  Search this
Adidas-Salomon AG  Search this
PUMA AG Rudolf Dassler Sport  Search this
Physical description:
xvi, 383 pages : illustrations ; 21 cm
Type:
Books
History
Place:
Germany
Date:
2009
2009, ©2008
Contents:
List of illustrations -- Prologue -- pt. 1. Two brothers, one feud -- 1. The Dassler boys -- 2. Two brothers at war -- 3. The split -- 4. Olympic handouts -- 5. The Alsatian plot -- 6. Dirty tricks in Mexico -- 7. The Puma swinger -- 8. Stars and stripes -- 9. From rags to riches -- 10. Soccer punch -- pt. 2. Champions of the world -- 11. Under the influence -- 12. The bountiful game -- 13. The clandestine empire -- 14. Olympic friends -- 15. The return -- 16. Collapse -- 17. The emperor strikes back -- 18. Puma's demise -- pt. 3. Multibillion-dollar rescue -- 19. Shark attack! -- 20. The sellout -- 21. Stir it up -- 22. Triple bluff -- 23. The comeback -- 24. Soccer punch 2 -- 25. Sneaker wars 2 -- 26. Cool cats -- 27. High noon -- Epilogue -- Sources -- Bibliography -- Acknowledgments -- Index
Summary:
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Topic:
Footwear industry--History  Search this
Sporting goods industry--History  Search this
Athletic shoes--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1075593