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Smithsonian Launches "Seriously Amazing" Advertising Campaign

Catalog Data

Subject:
Clough, G. Wayne  Search this
Target Corporation  Search this
Wolff Olins  Search this
Seriously Amazing  Search this
Date:
September 20 2012
Category:
Chronology of Smithsonian History
Notes:
Gibbons, John, "SI-Q: What is the Smithsonian?" "Torch" online, September 2012.
Summary:
In an attempt to highlight the resources of the Smithsonian Institution beyond its collections, the Smithsonian launches a new web site accompanied by print, web, and outdoor advertisements under the tag line "Seriously Amazing." The ads feature questions that can be answered by accessing the new web site, which features multiple ways for the online visitor to engage with Smithsonian resources. The campaign is part of Secretary G. Wayne Clough's initiative to make the Institution more relevant and accessible. Brand consulting firm Wolff Olins worked on the creative aspects of the campaign, while Target Corporation contributed to the funding and initial planning, which began two years prior to the launch.
Contact information:
Institutional History Division, Smithsonian Institution Archives, 600 Maryland Avenue, SW, Washington, D.C. 20024-2520, SIHistory@si.edu
Topic:
Marketing  Search this
Internet  Search this
World Wide Web  Search this
Web sites  Search this
Advertising  Search this
Communication in marketing  Search this
Data Source:
Smithsonian Archives - History Div
EDAN-URL:
edanmdm:siris_sic_13663