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Physical Description:
plastic (backing and support material)
metal (marked piece material)
overall: 6.5 cm x 22.6 cm x 2.8 cm; 2 9/16 in x 8 29/32 in x 1 3/32 in
Object Name:
Place made:
United States
This rectangular orange plastic desk sign reads "THINK" in black lettering. “THINK” was the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By the 1950s, IBM sales staffs distributed “THINK" signs like this one to their customers. An IBM customer representative gave the donor this sign.
Related Publication:
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
Credit Line:
Gift of Milton Schwartzbart
ID Number:
Accession number:
Catalog number:
See more items in:
Medicine and Science: Mathematics
Computers & Business Machines
American Enterprise
American Enterprise
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History