overall: 7 cm x 23 cm x 3 cm; 2 3/4 in x 9 1/16 in x 1 3/16 in
This rectangular plastic desk sign reads "DENKE" in black lettering. “Denke” is German for “Think,” the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By 1950 IBM had offices in seventy-nine countries and created “THINK” signs in local languages.
IBM 100, <i>A Culture of Think</i>, accessed September 4, 2014, <a href="http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/think_culture/transform"> A Culture of Think</a>
Kevin Maney, <i>The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM</i> (Hoboken, New Jersey: John Wiley & Sons, 2003), 147–160.
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America