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Catalog Data

Physical Description:
metal (overall material)
plastic (wheels and trim material)
Measurements:
overall: 44 in x 30 in x 46 in; 111.76 cm x 76.2 cm x 116.84 cm
part: wheel: 5 in; 12.7 cm
Object Name:
shopping cart
Date made:
ca 2011
Description:
This cart was used by shoppers at the Costco Wholesale warehouse store in Arlington, Virginia. Although its shape is typical of carts used since the end of the 1940s, it is designed with a deep and wide basket with a sturdy lower rack for carrying oversized-sized and bulk packaged goods.
The convenience and carrying capacity of shopping carts play an important role in the sales of a self-service supermarket. Inventor of the earliest model of the shopping cart, Sylvan Goldman of Oklahoma City, described his idea in 1939 as a "combination of basket and carriage." The frame he devised held two baskets and was like a folding chair with wheels. In 1946, Orla E. Watson of Kansas City, developed these <i>telescoping</i> shopping carts that were "always ready" and required no assembly or disassembly of components before or after use.
Since their inception in the 1950s, warehouse stores represented a new, highly efficient model for distributing food and other goods to consumers at reduced prices. For shoppers, warehouse stores offered a radical alternative to the meticulously arranged supermarkets that had become so popular with the rise of suburbs in the postwar period.
Credit Line:
Gift of Costco Wholesale
ID Number:
2011.0233.01
Accession number:
2011.0233
Catalog number:
2011.0233.01
See more items in:
Work and Industry: Retail and Marketing
Food
FOOD: Transforming the American Table 1950-2000
Exhibition:
Food: Transforming the American Table 1950-2000
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
EDAN-URL:
edanmdm:nmah_1411535