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Catalog Data

Telescope Carts, Inc.  Search this
Physical Description:
metal (overall material)
overall: 94 cm x 39.5 cm x 60 cm; 37 in x 15 9/16 in x 23 5/8 in
overall: 49 in x 89 in x 28 in; 124.46 cm x 226.06 cm x 71.12 cm
Object Name:
shopping cart
Place made:
United States: Missouri, Kansas City
Date made:
ca 1949
The convenience and carrying capacity of shopping carts play an important role in the sales of a self-service supermarket. Inventor of the earliest model of the shopping cart, Sylvan Goldman of Oklahoma City, described his idea in 1939 as a "combination of basket and carriage." The frame he devised held two baskets and was like a folding chair with wheels. In 1946, Orla E. Watson of Kansas City, developed these <i>telescoping</i> shopping carts that were "always ready" and required no assembly or disassembly of components before or after use.
Watson's telescoping feature allowed carts to nestle into other carts for compact storage. Each additional parked cart, claimed the brochure, required "only one-fifth as much space as an ordinary cart," which meant more carts for shoppers as well as more retail space for store owners.
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Work and Industry: Retail and Marketing
FOOD: Transforming the American Table 1950-2000
Family & Social Life
Food: Transforming the American Table 1950-2000
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History