Printed advertisement proof for Noreen Super Color Rinse. Features a detail of straight blonde hair with a curl at the end. The Noreen logo–the word “Noreen” in black cursive text inside a red teardrop–appears at bottom left. Printed in black, inside a white box at bottom right: COLOR / HAIR / RINSE. Printed in black ink, along the left side: your hair is always lovely / . . . always looks its best when you use a / Noreen rinse after each shampoo. / And it’s so easy to keep that / shining lovely look because / a Noreen rinse goes on / evenly and easily in just three / minutes and washes out / equally fast when you next / shampoo your hair. / Choose from fourteen / flattering young shades. / There are several / suitable for every type / of hair . . . blonde to / brunette, gray or / pure white. And if / your hair is streaked / or graying, Noreen / will blend color in / evenly to match / the natural hair shade. / Write for literature / and FREE sample offer: / Noreen, Inc. / 450 Lincoln Street, / Denver 3, Colorado. / Dept. Printed in smaller black text, directly below: at cosmetic counters / everywhere, also professionally / applied in beauty salons.
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Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors