Agencies must be as creative in communicating advertising messages as they are in developing the advertising ideas. Examines the need for creative approaches to research and media problems.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.