Advertising effectiveness should be measured by sales results, not industry awards. The client has every right to expect creative performance from every department in the agency. Offers four strategies for securing high levels of creativity from four principal segments of the agency team.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.