Offers three basic principles which can enable national brands to compete successfully against discount-priced private brands. Sound pricing is essential to success, and the lowest price is not the determining factor.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.