Collection primarily documents the career of Latino graphic artist and designer Anthony Moreno.
Scope and Contents:
Collection primarily documents commercial artwork created by Latino graphic artist and designer Anthony Moreno for United States companies. It consists of client files including original artwork, purchase orders, annual reports, product packaging, magazines, and some promotional materials. In addition, a United States Marine Corps discharge certificate, unemployment documents, a resume, photographs, business cards, and a customized desk notepad are also found among the materials. Information relating to Moreno's personal life is not included in the collection. Most of the materials are undated and are arranged in alphabetical order either by the name of a company or type of materials.
Arrangement:
Collection is arranged into one series.
Biographical / Historical:
Anthony Moreno was born to Francisco Moreno and Lusinda Moreno on January 30, 1923 in Los Angeles County, California. He attended Theodore Roosevelt High School where he graduated in 1941. Moreno served in the United States Marines from 1943-1946. On October 22, 1949 he married Margaret Carrera and to this union eight children were born. He attended the Art Center College, graduated in 1950 and subsequently embarked on a career as an Art Director. As an Art Director, he worked for numerous United States companies including Global Marketing, Incorporated; Dozier Eastman Company; Weider Health and Fitness, Incorporated; and Ralph M. Parsons. Moreno died on February 8, 1982 at the age of fifty-nine at the Veteran's Hospital in Long Beach, Los Angeles County, California.
Source: Information obtained from Moreno's son William Moreno, January 2021.
Provenance:
Collection donated by Margaret Moreno to the Archives Center in 2019.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
