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Catalog Data

Manufacturer:
Revlon, Inc.  Search this
Donor:
Stevens, Martin  Search this
Stevens, Martin  Search this
Extent:
2 Cubic feet (4 boxes)
Type:
Archival materials
Collection descriptions
Tear sheets
Advertisements
Commercials
Compact discs
Date:
1936-1986
Summary:
Collection consists of commercial advertisements and promotional materials created by Revlon Incorporated, 1936-1986.
Scope and Contents:
This collection consists of advertising and promotional materials of Revlon Incorporated from 1936 to 1986. Revlon's print and television advertisements, semi-annual promotions, and techniques of planned obsolescence helped it become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified throughout the collection.
Arrangement:
The collection is arranged in two series. Series 1, Revlon Advertisements, 1936-1986 Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986
Historical:
In 1932, brothers Charles, Joseph and Martin Revson, and chemist Charles Lachman founded the Revlon company with the goal of creating a mainstream market for nail polish. The introduction of new colors each year branded the product and created a dedicated market. In 1940, Revlon introduced lipstick and by 1952, it achieved tremendous success with its "Fire and Ice" campaign. The Revlon Company continues to expand its product line including beauty tools, skincare, make-up, hair color, and fragrance lines simultaneously advancing the careers of models.
Related Materials:
Materials in the Archives Center Warshaw Collection of Business Americana (NMAH.AC.0060) Albert W. Hampson Commercial Artwork (NMAH.AC.0561) Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374) NW Ayer Advertising Agency Records (NMAH.AC.0059)
Provenance:
This collection was donated by Martin Stevens in 2007
Restrictions:
The collection is open for research use and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beauty culture  Search this
Women in advertising  Search this
Cosmetics  Search this
Broadcast advertising  Search this
Television advertising  Search this
Cosmetics -- advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 20th century
Commercials
Compact discs
Citation:
Revlon Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939
See more items in:
Revlon, Incorporated Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0939