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Catalog Data

Booth, Henry, 1895-1969  Search this
Amalgamated Textiles Limited.  Search this
Eastman Kodak Co.  Search this
Hillandale Farms  Search this
Hillandale Handweavers  Search this
PhotoMetric Corporation  Search this
Richard Bennett Associates, Inc.  Search this
Booth, Virginia  Search this
2.5 Cubic feet (7 boxes)
Collection descriptions
Archival materials
Glass plate negatives
1942 - 1974
Papers document Henry Booth's invention, use, and marketing of the PhotoMetriC custom tailoring system.
Scope and Contents:
The Henry Booth Collection, 1942-1974, focuses primarily on the PhotoMetriC custom tailoring system. It consists of advertisements, brochures, photographs, glass slides, a 16mm film, correspondence, financial records, meeting minutes, an operating manual, scrapbooks, magazines, and a guest register.
The collection is organized into five series. Series 1: PhotoMetriC Apparatus Materials, 1948-1965 Series 2: PhotoMetriC Advertising and Press Materials, 1942, 1948 Series 3: PhotoMetriC Retail Materials, 1958-1974 Series 4: PhotoMetriC General Business Materials, 1947-1974 Series 5: Hillandale Handweavers, 1960-1962
Biographical / Historical:
Henry Booth was a textile jobber who invented the PhotoMetriC custom tailoring system in the 1940s, an innovation which temporarily revolutionized a small corner of the custom clothing industry. Henry Booth (1895-1969), son of a Methodist minister, was born in Canada and raised in England where his grandfather, General William Booth, founded the Salvation Army. In 1911, Henry Booth came to the United States from England on the Lusitania. He worked in the textile industry for a few years; specifically as a manager for John B. Ellison jobbing offices in Portland and Seattle. In 1922 he formed his own firm with Harry Kemp and Robert Walker. By 1929, Booth moved east to New York City in order to pursue his career in the textile industry. He formed Amalgamated Textiles Limited with John and Blake Lawrence. In 1938, Booth met Curt Erwin Forstmann and entered into an agreement whereby Amalgamated Textiles Limited became fabric stylists and sole agents for the Forstmann Woolen Companies. In the early 1940s, Booth came up with the idea for the PhotoMetriC camera system to be used in the custom tailoring industry. The system consisted of a specially-designed arrangement of nine mirrors. Eight mirrors reflected separate views of the customer and one mirror reflected the customer's name and other information. These angled mirrors allowed a photograph to be taken which showed the customer from the front, back, side, and top. A slide of this photographic measurement would be sent, along with the customer's garment order, to the manufacturer. When the order arrived, the tailor would project the customer's image on a special screen which facilitated the taking of certain physical measurements. With the aid of the PhotoMetriC calculator, the tailor translated the measurements into specifications for a customer-specific garment. When finished, the garment would be mailed directly to the customer's home. According to testimonials in the collection, the garments fit perfectly the first time, every time. The PhotoMetriC system both saved the tailor money and relieved the customer of the inconvenience of having to return to the tailor again and again for time-consuming fittings, alterations, and adjustments. The camera which supported this invention needed to be virtually foolproof, enabling the average shop clerk to reliably collect the necessary data. To this end, Booth took his idea to the Eastman Kodak Company, where he worked with Dr. Kenneth Mees, Director of Research and Fred Waller, a camera expert. Waller designed the camera; the remainder of the system design was done by Booth. The PhotoMetriC system made its debut in two Richard Bennett stores in New York City on May 17, 1948. It was subsequently licensed to other select retailers such as: The Custom Gentleman (Englewood, NJ); Nathan's (Richmond, VA); The Golden Fleece (Point Pleasant Borough, NJ); and Joseph's (Terre Haute, IN). Hillandale, a Brooklyn, CT farm which Booth purchased about 1940, was later used to produce hand woven wool fabrics. These fabrics were used extensively by various PhotoMetriC retail outlets. Henry Booth's son, Robert (b. 1924), took over farm operations circa 1960 and opened a retail outlet on the premises which featured a PhotoMetriC fitting room which provided custom tailoring until the mid-1970s. Robert Booth, with his wife, Jimmie, operated the Golden Lamb Buttery Restaurant in Brooklyn, Connecticut. It closed in 2017. Patents of Henry Booth: United States Patent: #2,037,192/RE #20,366, "Visible inventory and sales recording device, April 14, 1936 United States Patent: #2,547,367, "Method and apparatus for testing fabrics, April 3, 1951 United States Patent: #2,547,368, "Cloth rack," April 3, 1951 United States Patent: #2,563,451, "Photographic fitting method," August 7, 1951 United States Patent: #2,624,943, "Proportionally balancing garments," January 13, 1953 United States Patent: #2,664,784,"Apparatus for measuring objects by photography," January 5, 1954 United States Patent: #2,688,188, "Apparatus for proportionally balancing garments," September 7, 1954
Related Materials:
Materials in the Archives Center Virginia "Jimmie" Booth Collection, 1936-1998 (AC0729). Jimmie Booth is the wife of Robert Booth and she was a buyer for Lord and Taylor. Materials in the National Museum of American History The Division of Information Technology, and Society, now the Division of Culture and the Arts, holds a PhotoMetric camera, stand, and measuring harness in the Photographic History collection.
This collection was donated by Henry Booth's son, Robert Booth, in April 2000.
The collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Tailoring  Search this
Fashion  Search this
advertising -- 20th century  Search this
Garment cutting  Search this
Inventions -- 1920-2000 -- United States  Search this
Inventors -- 1940-1990  Search this
PhotoMetric (camera system)  Search this
Photography -- Equipment and supplies  Search this
Scrapbooks -- 20th century
Glass plate negatives
Pamphlets -- 1950-2000
Photographs -- Black-and-white photoprints -- 1940-2000
Photographs -- Glass -- Silver gelatin -- 20th century
Henry Booth Collection, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Henry Booth Collection
Archival Repository:
Archives Center, National Museum of American History