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Catalog Data

Creator:
Jackson, Harry  Search this
Stall and Dean Co.  Search this
Extent:
1 Cubic foot (3 boxes, 2 oversized folders)
Type:
Archival materials
Collection descriptions
Price lists
Order forms
Manufacturers' catalogs
Date:
1898-1998
Summary:
Series 1, Stall and Dean's product catalogs, 1904-1973; Series 2, Stall and Dean's price lists, 1919-1966, and order blanks, 1998; Series 3, Promotional brochures, 1913 and 1926; Series 4, Catalogs of Stall and Dean's competitors, 1898-1966; Series 5, Non-sports catalogs, manuals and other printed materials, 1934-1962; and Series 6, Illustrations and graphic materials, undated.
Scope and Contents:
This collection is divided into six series: Series 1, Stall and Dean's product catalogs, 1904-1973; Series 2, Stall and Dean's price lists, 1919-1966, and order blanks, 1998; Series 3, Promotional brochures, 1913 and 1926; Series 4, Catalogs of Stall and Dean's competitors, 1898-1966; Series 5, Non-sports catalogs, manuals and other printed materials, 1934-1962; and Series 6, Illustrations and graphic materials, undated. Of these, the picturesquely illustrated catalogs of Stall and Dean and its competitors are by far the richest resource for research. Many are annotated and/or contain fabric swatches attached to the pages. They contain a wealth of information about the development of sporting goods and uniforms throughout the twentieth century.
Arrangement:
Divided into 6 series.
Biographical / Historical:
Started in 1898 in Brockton, Massachusetts by Walter Thomas Stall and Charles Dean, the Stall and Dean Company is one of the oldest sporting goods manufacturers in America. Their first catalog offered baseball and basketball uniforms, and footballs and football helmets. The business rapidly expanded, and within a few years, they were producing athletic shoes for numerous sports: caps, bats, balls, mitts and fielding gloves for baseball; boxing gloves; tennis rackets; nets for tennis and volleyball; and supporters and protective equipment. Eventually, Mr. Stall bought out Mr. Dean's share of the business, but the company name has remained Stall and Dean. Stall and Dean was the first American company to manufacture hockey jerseys and equipment, outfitting the original six member teams of the National Hockey League. Many Hall of Fame athletes from many sports wore Stall and Dean uniforms, including Bobby Orr and Ted Williams, and their catalogs contained endorsements from many famous players, including Ty Cobb. They manufactured uniforms and equipment for high schools and colleges as well as for the pros. With the "Safeslide" flannel baseball uniform being just one of their innovations, they adapted to the changing times and changes in style and materials in sports apparel, and these changes are well documented in the company's catalogs. In a 1975 article in the Brockton Enterprise, Richard Stall, Jr., the third generation owner of the company, extolled the virtues of polyester double knit fabrics, saying "...they look marvelous and they have replaced flannels." While the company adapted to stylistic changes, it has remained in its original factory and still produces uniforms on some of the same turn-of-the-century sewing machines it purchased new. In a 1998 article in Yankee magazine, an employee named Kevin Gosciak referred to Stall and Dean as "a museum of American manufacturing."
Provenance:
The collection was donated to the Archives Center in October 1998 by the current owner, Harry Jackson.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Sports uniforms  Search this
Sporting goods industry  Search this
Genre/Form:
Price lists
Order forms
Manufacturers' catalogs
Citation:
Stall and Dean Co. Records, 1898-1998, Archives Center, National Museum of American History. Gift of Stall and Dean Co.
Identifier:
NMAH.AC.0669
See more items in:
Stall and Dean Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0669