Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
The collection is arrangedinto three series.
Series 1: Videotapes, 1983-1992
Series 2: U.S. Marketing and Promotion, 1970-1989
Series 3: International Marketing and Promotion, 1979-1989
Biographical / Historical:
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
Materials in the Archives Center
Nike Advertising History Collection (AC0448)
Collection donated by Julie Strasser,1995.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.