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Catalog Data

Collector:
Strasser, Julie  Search this
Strasser, Robert (marketing executive)  Search this
Creator:
Nike, Inc.  Search this
Names:
Blue Ribbon Sports  Search this
Extent:
2.5 Cubic feet (8 boxes)
Type:
Archival materials
Collection descriptions
Sales catalogs
Manufacturers' catalogs
Business records
Videotapes
Date:
1970-1989
Scope and Contents:
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Arrangement:
The collection is arrangedinto three series. Series 1: Videotapes, 1983-1992 Series 2: U.S. Marketing and Promotion, 1970-1989 Series 3: International Marketing and Promotion, 1979-1989
Biographical / Historical:
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
Related Materials:
Materials in the Archives Center Nike Advertising History Collection (AC0448)
Provenance:
Collection donated by Julie Strasser,1995.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sporting goods industry  Search this
Athletic shoes -- 1970-1990  Search this
Marketing -- Asia  Search this
advertising -- Sporting goods  Search this
Marketing -- U.S.  Search this
Genre/Form:
Sales catalogs
Manufacturers' catalogs
Business records -- 1950-2000
Videotapes
Citation:
Rob and Julie Strasser Collection, 1970-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0525
See more items in:
Rob and Julie Strasser Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0525