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Catalog Data

Landor Associates  Search this
Landor, Walter  Search this
Mair, Francis M., 1916-1991 (commercial artist)  Search this
146 Cubic Feet
Archival materials
Collection descriptions
Audiovisual materials
Business letters
Business records -- 20th century
Personal papers -- 20th century
Interviews -- 1980-2000
Oral history
circa 1930-1994
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, personal papers of Landor, oral history interviews, films, videotapes, and other audiovisual resources.
Subgroup 1: Landor Associates Business Records Series 1: Historical Background and Project Administrations Files Series 2: Newsletter, 1978-84 Series 3: Scrapbooks Series 4: Memoranda, 1956-1979 Series 5: News stories and Newsclippings Series.6: Corporate Subject files Series 7: Walter Landor reading files Series 8: New Brochure Series 9: International files Series I0: Promo files Series I 1: Conventions and seminars Series 12: Awards Series 13: Tours, presentations, parties Series 14: Communication films (a Landor subsidiary) Series 15: Client files Series 16: The Ferryboat Klamath and the Museum of Packaging Antiquities Subgroup 2: Walter Landor Papers Series 17: Papers Series 18: Trip files Series 19: Speeches Series 20: Corporate reference SUBGROUP 3: Photographic and Other Audiovisual Materials Series 2 1: Photographs Series 22: Slides Series 23: Publications Series 24: Videos Series 25: Films Series 26: Speeches/interviews/discussion sessions on audiocassette Series 27: Oversize materials Subgroup 4: Landor Archives Project Series 28: Associates files Subseries 28.1: Lillian Sader Subseries 28.2: Ed Scubic Subseries 28.3: Other associates Subseries 28.4: Audiovisual materials - client projects Series 29: Oral History Interviews
Biographical / Historical:
Walter Landor, son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Collection is open for research.
The Archives Center makes no guarantees concerning copyright restrictions.,Reproduction permission from Archives Center: fees for commercial use.
Design, Industrial  Search this
advertising  Search this
Industrial designers  Search this
Marketing  Search this
Audiovisual materials
Business letters
Business records -- 20th century
Personal papers -- 20th century
Interviews -- 1980-2000
Oral history
Landor Design Collection, ca. 1930-1994, Archives Center, National Museum of American History.
See more items in:
Landor Design Collection
Archival Repository:
Archives Center, National Museum of American History