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Catalog Data

Good Humor Corporation.  Search this
Eisenhower, Dwight D. (Dwight David), 1890-1969  Search this
Eisenhower, Mamie Doud, 1896-1979  Search this
2 Cubic feet (4 boxes)
Archival materials
Collection descriptions
Phonograph records
Sound recordings
Sales catalogs
Training manuals
Cartoons (humorous images)
Wrapping materials
Packaging materials
1927 - 1991
Scope and Contents:
The collection consists of photographs related to the Good Humor Company and its products, game shows using Good Humor products, and celebrities (such as Dwight and Mamie Eisenhower) eating Good Humor products. There are also articles about Good Humor, product catalogs, training manuals, cartoons, brochures, decals, and samples of product packaging. Audiovisual materials include audio discs and videotapes. Series 1, Sales and Business Materials, 1927-1991, includes articles about Good Humor, Incorporated, manuals for training and sales presentations, promotional literature and artwork, advertisements, advertising storyboards, product decals and ice cream sticks, cartoons, and the Little Golden Book The Good Humor Man. Series 2, Packaging, 1968-1981, consists of labels, wrappers and boxes for Good Humor products and some of its competitors. Series 3, Photographs, 1931-1971 consists of images of Good Humor factories; salesmen; vehicles; employees; equipment; Good Humor products featured on "Wonderama," "The Alan Burke Show," and "To Tell the Truth;" and Dwight and Mamie Eisenhower eating Good Humor ice cream. Many of the photographs were taken by Tim Murtagh of New York City, International News Photos, N. Lazarnick, commercial photographer of New York City, Alex Siodmak of New York City, Standard Flashlight Company of New York City, Kaufman and Fabry Company Photographers, and Alexandre's Photo Studio. Series 4, Audiovisual Materials is composed of two subseries. Subseries A, Audio Discs, undated contains two 78 R.P.M. discs titled Gaytime Wild Cherry and Gaytime Thunderball, and Subseries B, Videotape, undated, consists of two copies of public relations material about Good Humor.
The collection is divided into four series. Series 1, Sales and Business Materials, 1927-1991 Series 2, Packaging, 1968-1981 Subseries 1, Labels, undated Subseries 2, Wrappers, 1968-1981 Subseries 3, Boxes, undated Series 3, Photographs, 1931-1971 Series 4, Audiovisual, undated Subseries 1, Audio Discs, undated Subseries 2, Videotape, undated
Biographical / Historical:
Related Materials:
Material at the National Museum of American History, Division of Work and Industry The Division of Work and Industry holds related artifacts (push cart, a cap, a money bag, a hat, a belt, an apron, a coin, buttons, emblems, a tape measure, and a truck). See Accession numbers 1993.0075; 1994.0143; 2000.0264; and 2002.3025.
The collection was donated by Gold Bond-Good Humor Ice Cream, through Lawrence Link on June 18, 1992.
Collection is open for research use.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Television broadcasting  Search this
Ice cream industry  Search this
Game shows -- Television  Search this
Packaging -- 1930-1950  Search this
Phonograph records
Pamphlets -- 1930-1950
Sound recordings -- 1930-1950
Sales catalogs -- 1930-1950
Training manuals -- 1930-1950
Cartoons (humorous images) -- 1930-1960
Wrapping materials -- 1930-1950
Decalcomania -- 1930-1950
Catalogs -- 1930-1950
Packaging materials -- 1930-1950
Gold Bond-Good Humor Collection, circa 1927-1991, Archives Center, National Museum of American History
See more items in:
Gold Bond-Good Humor Collection
Archival Repository:
Archives Center, National Museum of American History