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Darrell Lucas Advertising History Collection

Online Media

Catalog Data

Interviewer:
Flaherty, Stacy A.  Search this
Author:
Lucas, Darrell Blaine, 1903- ((psychologist))  Search this
Creator:
Center for Advertising History, Archives Center  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Extent:
1 Cubic foot (2 boxes)
Type:
Archival materials
Collection descriptions
Oral history
Interviews
Scrapbooks
Date:
1922
Scope and Contents:
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1990, in which he describes the initial use of psychology in advertising and his career at BBDO. Mr. Lucas also donated a collection of books on the history and theory of advertising; these books are maintained in the Center for Advertising History reference library.
Arrangement:
Divided into 2 series: 1) Oral History Interview; 2) Scrapbook.
Biographical / Historical:
Darrell Blaine Lucas is a retired proessor of marketing at New York University. He earned a doctorate in psychology and worked as a research consultant at Batten, Barton, Durstine, and Osborne (BBDO), 1943-1968. Lucas was among the first psychologists on staff at an advertising agency, where his research provided information on marketing strategies.
Provenance:
Collection donated by Darrell Lucas, 1989.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Motivation research (Marketing)  Search this
Psychologists  Search this
advertising -- Psychological aspects  Search this
Genre/Form:
Oral history -- 1990-2000
Interviews -- 1980-2000
Scrapbooks -- 20th century
Citation:
Darrell Lucas Advertising History Collection, 1922, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0379
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0379