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Stanley Lomas Television Commercial Collection

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Catalog Data

Collector:
Lomas, Stanley  Search this
Manufacturer:
Coca-Cola Company  Search this
Colgate-Palmolive.  Search this
DuMont  Search this
R.J. Reynolds Tobacco Company  Search this
Actor:
Heston, Charlton  Search this
Keith, Brian, 1921-1997  Search this
Moore, Garry, 1915-1993  Search this
Wayne, John, 1907-1979  Search this
Extent:
7 motion picture films
Type:
Archival materials
Collection descriptions
Motion picture films
Commercials
Date:
1947-1990
bulk 1950-1956
Scope and Contents:
The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.
Arrangement:
The collection is arranged in two series. Series 1: Supporting Documentation, 1947-1990 Series 2: Audiovisual, 1950-1990 Subseries 2.1: Television Commercials, 1950-1956 Subsubseries 2.1.1: Reel 1 Subsubseries 2.1.2: Reel 2 Subseries 2.2: Oral History
Biographical / Historical:
Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
Provenance:
Donated by Stanley Lomas, January 18, 1990.
Restrictions:
Unrestricted research use on site by appointment. Only reference videos may be used. Reel 1 has been digitized and is available in the Smithsonian Institution Digital Asset Management Systen (DAMS).
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Baseball players -- 1950-1960 -- United States  Search this
Athletes -- 1950-1960 -- United States  Search this
Celebrities -- 1950-1960 -- United States  Search this
Television advertising -- 1950-1960 -- United States  Search this
Broadcast advertising  Search this
Cigarettes -- advertising -- 1950-1960 -- United States  Search this
Beer -- 1950-1960 -- United States  Search this
Carbonated beverages -- 1950-1960 -- United States  Search this
Cereals, prepared -- 1950-1960 -- United States  Search this
Television cameras -- 1950-1960 -- United States  Search this
Soap -- 1950-1960 -- United States  Search this
Genre/Form:
Commercials
Citation:
Stanley Lomas Television Commercial Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0342
See more items in:
Stanley Lomas Television Commercial Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0342